TROIS restaurant to be renovated, reborn as new Concentrics flagship - Atlanta Business Chronicle:

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is recasting its flagship restaurant in a move that is drivenh in part bythe economy, the company's foundeer and owner said Monday. The main secons floor dining room for the restaurantg has closed for renovations as Concentrics prepares to introduce a new concepr forthe three-story restaurant in 1180 Concentrics owner/founder Bob Amick said in an “It’s been our most critically-acclaimed restaurant that we’v opened…but in these times, higher end restauranta are the restaurants that are being hit the and I don’t thinkj the economy is going to change Amick said. “It’s stilo going to be our flagship restaurant, but done in a differengt way.
” The TROIS name will stay for now, as both Bar at TROISx and Event Space at TROISremainm open. The TROIS bar will serve dinner Tuesdaythrough Saturday, and all previously booked events at the even t space will go on unaffected, Amick The new restaurant concept will open sometimer in September. The downturn in the economu hashit high-end restaurants particularlyh hard as even the wealthy chose more affordable options, and businesses cut back on travel and corporate schmoozing. But the acclaimed Atlanta restaurateu r hardlysignaled defeat. “If it’s doom and gloom we’xd be walking away,” Amick said.
The new concept will be announcex later this summer and will encompass theentirew 14,000-square-foot facility. Employees of the restauranft have been offered positions in otherConcentrica eateries. In a news release, Amicl said the company "conducted intense guesyt focus groups and surveys at TROIzS which revealed the restauranr was not meetingguest expectations. As a we feel it is necessary to adjusfthe décor and menu to better please our We are excited to provide more insight on the new concepyt when all elements are solidified.
” Though the name and conceptr for TROIS is changing, Amiclk said, his company’s commitmenf to Midtown and the 1180 Peachtree building is unwavering. “We’re excited about Midtowjn and the building andthe space,” he Concentrics owns 10 other restaurantws in Atlanta, including ONE. Midtown Kitchen, TWO Urbajn Licks, TAP, STATS, 30 Tablews and Max’s Coal Oven Pizzerisa (opening this summer). The company also has restaurants in Chicagiand Florida.