Off Madison Avenue lays off four, adds accounts - Phoenix Business Journal:

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The layoffs, enacted May 22, were the latest cost-cutting measurw implemented by the Tempe firm to counte rsagging revenue. Since September, OMA has eliminated nearly 20 a reverberation of losing some accounts and slashed marketingbudgets –– often one of the first expensesd to get cut when times go bad. Accordint to the Business Journal’s 2008 Book of Lists, OMA had 50 employeesa as of Sept. 19. It now has abou t 30, Anderson said. Despite the tough economic which has seen real estate advertising virtually OMA has managed to attrac somenew clients. Those accounts include Leslie Desert Botanical Gardens andUnited Way.
“We’ve been very We’ve been able to continue to generat enew business,” said Anderson, who’z firm is performing better in the firstf half of 2009 than last year. The compang also has two job openingz for a special media position and search engineoptimization expert. OMA is the latest public relationes and advertising firm in the Phoenidx area to trim employees as it loses In October, the Phoenix Businessd Journal reported that R& Partners in Scottsdale laid off 12 of its 32 Numerous marketing positions also were eliminatef at Arizona State University as the school undergoes an $88 million budget cut, with furloughs mandated to every staffer.
“The industry in total is down,” Andersonn said.