Applied Materials backs Joint Venture's green effort - Silicon Valley / San Jose Business Journal:

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The grant was announced at Joing Venture’s State of the Valley conference in conjunctio with its for transforming Silicon Vallety to agreen economy. San Jose Mayor Chuc Reed said Joint Venture's plan could generate green green opportunity and greenn talent inthe process. Applied’s vice presidentt of marketing, Jonathan Pickering, said his company's investment is a commitmenr over the next two years to alloa Joint Venture to add the resources and personnel it needs to make its vision possible. The company, a leader in nanomanufacturing technology, is already doinfg its part, Pickering said.
The company is incorporating energy efficiencies intoits business, designing its products to ensure they are environmentally safe and engaged in public outreach related to sustainable The conference’s keynote speaker Shai CEO and founder of of Palo highlighted his company’s plan for what it will take to turn transportatiobn electric. “We don’t need to end the car,” he “Nobody will take our cars. We have 2 1/2 of them in each householcd inSilicon Valley.” Rather, Agassio described Better Place’s plan to make cars powerer by lithium-ion batteries more affordable than gasoline-rub cars.
The idea includes separating the car from the Consumers would buy electric cars that coulfd be chargedat home, work, in retail centers and in areas such as downtown San For longer road trips, a car’s depleted battery could be switched out with a freshu one. However, consumers wouldn’t buy the rather they would buy a prepaid contractrfor miles. “We have to this market will tip globally,” said Agassi, citinf places worldwide that are alreadgy offering incentives for consumers committing toelectricv vehicles.