Giving change - Atlanta Business Chronicle:

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With tax revenue down, governmentsd are cutting their supportfor Similarly, experts expect foundations to reducre their giving in 2009. That leaves individualsa to try and pick up the For years, nonprofits have been the recipientsz of growing generosity. According to the Foundationj Center, the nation’s leading authority on organized philanthropy, the country’s more than 72,00 0 grant-making foundations increased their givingto $42.9 billio in 2007, an estimated 10 percent gain over 2006. But thos e days are over. One example locally is , whicj gave out $45 million in 2008.
The second-largest foundation in according to the philanthropy research organizatiobnthe , it relies on the company’sd profits to make New UPS Foundation Presiden Ken Sternad said the foundation will cut its givinh while looking at how and where it concentrating on five core areas that most directlyt relate to its business. In some that will mean findingnew partners. In other cases, it means saying goodbye to old ones. Such an environmenr leaves nonprofits to negotiate treacherous new OnApril 3, the said that out of 396 nonprofitds that it surveyed in the final quarter of 30 percent expected to have layoffs. Early 2009 alread has seen layoffs at some ofthe ’z groups.
Arts Center Executive Vice Presidenr Beauchamp Carr has one definition of thenew normal: “havinf to meet this need with reduced or modified Along with cutting expenses and leaving stafcf positions unfilled, nonprofits are attempting to meet theie needs with modified resources by being creative. Carr said that in the past the arts centerfused $1 million for challenges grants to match giftx dollar for dollar so donors coulrd achieve the $15,000 “patron level” with a $7,50o0 gift. This year it has increased the matchin ratioto 2-to-1 so a donor can reachh the same level with a $5,000 gift.
John O’Kane, senior vice president and campaighn director at fundraising consultants said nonprofits need to connect with He pointedto universities, which have long been in the developmenyt business and which devote large staffs to that He said universities make it a poinr to call and thank donors on a regular basis. Dennis director of ’s Nonprofit Studies Program, said nonprofitx need to be modest with revenue andfundraisinf goals.
“Some areas, like the arts and private highef education, have been hard hit and will probablgy continue to suffer as donors turn their attentionh to what they see as more pressintsocial needs, such as unemployment, hunger, poverty and Young said. “Nonprofits in those areass will probably dorelatively well, though the needs they want to addressw will exceed their