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Under the agreement, Comcast (NASDAQ:CMCSA,CMCSK) will move the NFL Networo from its Sports Entertainment Package, which has aboutf 2 million subscribers and usuall y costs an additional $5 to $7 a to its Digital Classic Package, whichb two-thirds of its 17.3 million digital cabls subscribers get, by Aug. 1. The NFL had arguec that putting its network in the sports tier unfairlyt limited the number of viewersd the NFL Networkcould attract, and said the Comcast-owned sportes network Versus was part of the Digitalp Classic package.
Comcast and the NFL didn’t revealo how much Comcast will pay forthe network, but a sourced close to the negotiations said it’s about 40 cents per subscriber. , according to the SportsBusiness Journal. In addition to allowing Digital Classic customers to see the networ k without having to subscribe to the SportsEntertainment Package, the move will give customerzs on-demand access to NFL game highlights and NFL Films material, interviewxs with players and coaches, highlights of their localk team(s) and other programming. Comcast also will be allowed to offer the when the NFLlaunched it. The channel will provide look-ins and real-time highlightss of games as theyare occurring.
The NFL createdc it for cable operators to enable them to give thei r customers a way to look into gamea other than the ones being shown bytheid market’s TV stations withour having to order NFL Sunday Ticket, whicb enables viewers to see any game not beintg shown on their market but is exclusively available on The NFL and Comcast said they will immediatelyh will immediately move to end their legal disputes, whicg are being waged before the Federal Communications Commission and in a New York statee court.
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