BACVA launching multicultural tourism promotion to lure visitors - Baltimore Business Journal:

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In a bid to get locals to plan and hold theier family reunionsin Baltimore, BACVA will spend $300,00 0 to highlight the and otherr city resources that might contaih family histories and other In the future BACVq plans to expand the efforf to attract different groups, including Hispanic as well as gay, bisexual and transgender people, CEO Tom Noonan said. Noonanm outlined the plans at a press conference that featured impersonators dramatizingf the lives ofBilliw Holiday, Frederick Douglass and Harriet Tubman, all born in A new print ad featuring the wax figurd of President Barack Obamaz at the National Great Blacks in Wax museumj in Baltimore will aid the marketing campaign.
It will run in two nationaol magazines, Heart & Soul and Pathfinders. Radi advertisements will air in Va., Philadelphia and Washington, D.C. BACVAq wants to tout Baltimore’s black history, venues and since an estimated 21 percengt ofthe city’s visitorsa are African-American, said The African American Travel Conference also plans to hold its conventiom at the convention center in April 2012. The groupo will bring 2,500 group travel planners and will take upto 1,0009 room nights, about 300 during the weekend, Noonan Landing the 2012 convention coincides with BACVA’s plans to focue on the War of 1812 and other historical eventx to attract visitors.