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Richfield-based Best Buy said Wednesday it selectexdLiz Haesler, the company’s current vice president of Home Life and Trend, and Mary vice president and territory genera l manager, to lead WOLF. Haesler has been in chargw of developingthe company’s Home Life segment, which covera products such as home appliances. Stoddart overseas Best Buy’x operations in the Southeast andPuertpo Rico. Both women are expected to continus in theircurrent roles. WOLF, founded in aims to grow the number of female employees at BestBuy BBY), as well as make inroad with women customers. Best Buy estimatews female consumers controla $90 billiobn share of the U.S. consumer electronicsd market.
Former Best Buy executive Julie Gilbert founded WOLF and led the effortyfor years, before taking a buyout and leavingf the company earlier this year. She went on to start her own firm, which is marketing the WOLF conceprt toother companies.
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